Regimen Theory is the realization of a long-held dream by Donovon Moore, a dedicated esthetician and makeup artist with a passion for skincare. The concept for Regimen Theory first emerged in 2019 as a name for a YouTube channel while Donovon was still in school. Although that initial venture didn't materialize, the vision evolved.

By 2021, Regimen Theory transformed into a skincare company "pipe dream," complete with a filed LLC and a collection of skincare products. While funding limitations temporarily paused the dream, Donovon never stopped pursuing his calling in the beauty industry. He has continued to build extensive experience as an esthetician and makeup artist, even serving as an instructor at Chattanooga College and Chattanooga State Community College. Most recently, he co-founded The Center for Holistic Arts.

Now, Donovon is thrilled to officially open the doors to the Regimen Theory facial room, bringing his expertise and vision to life!